| Wine |
Research title: Export Potential of Indian Wine Industry
Sample size: 150
Respondents: Wine companies, Associations, Experts, Consultants
Objectives: Identify potential markets, Government policies, World production and consumption, Strategies for exports, major markets, competitors
Scope of research: Global |
| Telecom |
Research title: Mystery Shopping
Sample size: 150
Audit conducted on: Dealers, Franchisees, Company showrooms
Objectives: Customer service, Marketing skills, Waiting time, Employee hygiene, Promotional offers, ambience, Store upkeep
Scope of research: Maharashtra and Goa |
| Airlines |
Research title: Viability of Airline Services
Sample size: 600
Respondents: Target consumers, Travel agents, Hotels, Tourists, Businessmen, Passengers
Objectives: Analyse potential of airline services from Nasik, Routes preferred, Price willing to pay, Frequency of travel, Future projections
Scope of research: Nasik |
| Banking |
Research title: Inflation Survey
Respondents: All Banks
Sample size: 4000
Scope of research: Pan India |
| Financial Services |
Research title: Students
Loan Potential
Respondents: Banks, Educational Institutions and Centres, Counsellors, DSAs
Sample size: 20,000 respondents
Objectives: Find potential for student loans, Disbursement pattern of loans, Financing means , Repayment status, Strategies adopted by banks
Scope of research: Pan India |
| Consumer |
Research title: Customer Satisfaction Survey
Respondents: Architects, Dealers, Distributors
Sample size: 1500 respondents
Objectives: Customer Satisfaction Index, Promotions offered, Product display, Product expectations, After sales service
Scope of research: Pan India |
| IT |
Research title: Study Application of IT in BPR
Respondents: IT Managers
Sample size: 45 respondents
Scope of research: USA, UK &Europe
Objectives: Use of IT in BPR, Impact, Feedback of IT managers, Process used for implementation of BPR |
| Insurance |
Research title: Consumer Survey of Insurance Products
Respondents: Individuals and Corporates
Sample size: 50,000 respondents
Objectives: Consumer Survey, Advertising impact, New products impact, Need gap analysis
Scope of research: Pan India |
| Power |
Research title: Employee Satisfaction Study
Respondents: All Employees
Sample size: 200
Objectives: Identify satisfaction levels- location wise, department-wise and function wise, Evaluate vendor status, vendor expectation and satisfaction levels, reasons for dissatisfaction, measures to improve satisfaction
Scope of research: Pan India |
| IT |
Research title: Dealer Satisfaction Survey
Respondents: Dealers and Distributors
Sample Size: 350 respondents
Objectives: Need gap analysis, Promotional schemes impact, Dealer feedback analysis
Scope of research: Pan Maharashtra |
| Fertilizer |
Research title: Customer Satisfaction Survey
Respondents: Farmers, Dealers, Distributors
Sample size: 3000 respondents
Area Coverage: Objectives: Brand equity assessment of “Mahadhan” Soil testing procedures by farmers, Execution by company staff, Competitors analysis, Customer Satisfaction Index
Scope of research: Maharashtra, Gujarat, Goa |
| Retail |
Research title: Feasibility for proposed mall/multiplex
Respondents: Retailers, Consultants, Dealers, Target consumers, Builders
Sample size: 500 respondents
Objectives: Footfall and catchment analysis, Retail sales, performance mapping, Competitor analysis, SEC analysis, Consumer research, Market mapping
Scope of research: Mumbai |
| Infrastructure |
Research title: Feasibility of Special Economic Zone
Respondents: Retailers, Consultants, Dealers, Target consumers, Builders
Sample size: 500 respondents
Objectives: Industries survey, Scope for industries, Areas needed for investment, Infrastructure needs, Identifying potential industries
Area Coverage: Pan Maharashtra |
| Hospitality/Hotel |
Research title: Brand Analysis
Respondents: Existing and Target consumers, Competitors, Employees
Sample size: 250 respondents
Objectives: Perceptual mapping, Marketing planning, Need gap study, Competitor analysis, Image analysis
Area Coverage: Nasik |
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