A crucial element of what we do at SMC is ensuring that we get our understanding right at the beginning of the preparing a clear marketing strategy for our client. Once we have a definite understanding of the required direction for our client, we then set about developing solid marketing plans through a rigorous Marketing Planning exercise to achieve the strategic objectives.

Whilst strategic planning steers the overall direction of a business, marketing planning works towards achieving these strategic objectives. A strong, clear marketing plan can make the difference between whther a company successfully achieves its objectives - or not. The difference is like night and day,actually. We therefore use our years of experience backed by tested expertise to develop a meaningful, relevant and - above all else - useful plan that would lead to kick starting the marketing objectives.

One should have a clear understanding of where you are now and how you got here. We achieve this understanding by carrying out a complete situational analysis of your key products, markets, consumers, stake holders etc. We would then use this understanding to develop, appropriate, achievable and measurable marketing objectives. In turn, we develop these objectives into strategies to ensure the successful achievement of these objectives.

Many small to medium-sized companies fully understand the importance of marketing in their business but are not clear as to whether the resources they put in would yield the desired return on investment. This makes them wary of setting up a dedicated in-house marketing team. As a result it is frequently the owners and directors of these companies that end up "doing the marketing" on top of their many other responsibilities.

SMC can provide a measurable and true value solution to this "problem". We can act as your company's "outsourced marketing department", providing effective marketing solutions that are developed by professionals with top B school credentials and experience. project management. We function just like an in-house marketing department – and we'll be there to answer your questions, give advice and provide the professional expertise you require.

This enables you to measure the success of your marketing activity and the return on your investment without the fixed employment costs associated with establishing your own team. Our expertise and experience across the full range of marketing activity enables us to deliver an integrated and one-stop solution. If required, we can take care of all your marketing activity, ensuring that every aspect of your campaigns work in harmony and deliver the results your business needs.

Social Media

The most popular form of reaching out to customers is by use of traditional media. However, one of the biggest challenge of this media has been to influence customer purchase. That’s where friends’ references or Word-of-Mouth ( WoM) come in. WoM is not a new phenomenon and has been around for ages. In fact, more than 70% of the purchases are believed to be effected due to WoM. With web 2.0, WoM has acquired a new dimension, it has gone online. Social media is the biggest fallout of this development and people are sharing experiences, chatting, discussing, soliciting advice, advising, in short having conversations about everything and anything. They are on social networks, micro blogging sites, wikis, media channels, podcasts and engaging with each other. With all this activity it isn’t an option any more for organisations to be or not to be on social media. Just leveraging this new age media can mean a tremendous advantage in all functions of your organisation and sustain a competitive edge. SMC provides quality social media solutions to large, medium and small sized businesses.

Online marketing

SMC offers comprehensive programs to boost your online business and develop a tailored internet marketing strategy that works best for you. In a fast-paced, ever-changing online retail world, there is no single set of rules that apply to all e-marketing needs. We are fully equipped to handle end-to-end online marketing solutions for your company. Our trained experts are experienced in e-mail marketing, SEO, analytics and a complete digital marketing campaign.

Tie-Ups

We provide end-to-end services to global firms for setting up a business in India. From assistance in strategy formulation through to its implementation, consider us as your start-up partners in India bringing to your advantage the knowledge of local business conditions, laws & regulations, customs, contacts and opportunities.

Our services include market feasibility studies, JV partner search, appointing agents and distributors, company formation, incorporation and statutory approvals, location analysis and property search, recruitment of key executives, market representation and virtual office management.

SMC is virtually your liaison office taking care of all aspects of an India venture till such time that you have your own team and establishment in India. We have worked for clients from across the globe in diverse sectors such as manufacturing, tourism, IT, engineering, telecom, security, retail, wine etc.