SMC uses best of breed products and data analysis processes to analyze data and gain insights. These solutions are offered to market research companies and other companies generating data in various forms.

We build client specific modules for the data processing and analysis using tools such as SPSS, Quantum, Quanvert, Win Cross, mrTables, Excel, Access and MS-SQL. Our well experienced analytics team provides data analysis services for various types of studies. Our Data processing services can be grouped as follows :

• Data Integrity Check
• Removing Data Redundancy
• Identifying and Fixing Data Inconsistencies
• Quota Setting
• Handling Trackers

• Creation of banner tables using data from various formats (ASCII, Excel, SPSS or any other custom format)
• Creation of banner tables in various formats (Word, Excel, PDF, CSV, any other custom format)
• Weighting
• Graphical presentation of tables

• Conjoint Analysis
• Discrete Choice Modeling
• Multidimensional Scaling
• Multidimensional Preference Analysis
• Cluster Analysis